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Home / Resources / Join Sponge at eyeforpharma Barcelona

Join Sponge at eyeforpharma Barcelona


Fuel success from product to patient with inspired digital learning

eyeforpharma Barcelona is the world's largest gathering for pharma executives who want to redefine the future of the pharmaceutical industry.

Join Sponge at the event from 13-15 March, 2018 to discover new ways to fuel success in product launch and communications using bespoke digital learning to empower all the people who champion your message.

eyeforpharma interactive workshop

Sign up for our interactive workshop, Disrupting the launch mindset with inspired digital learningThis session takes place on 14 March, 2018 from 12:10 to 13:15.

Join facilitator, Kate Pasterfield, Head of Innovation at Sponge to overhaul ‘traditional’ launch thinking and put people at the heart of the experience. Workshops get full very quickly so please register as soon as possible. 

In this interactive workshop you will:

  • Identify current approaches to learning communications and spot limitations
  • Learn how human centred design flips the paradigm from content push to need-pull
  • Employ storytelling to increase empathy and create truly patient-centric content
  • Explore new technologies to tailor messages for both internal and external audiences
  • Discover how continuous learning at the point of need helps people embed essential product knowledge – and works

What to see and do

Visit the Sponge team at stand 81 to get ‘hands on’ with cutting-edge technology and find out how our bespoke digital learning for pharma is delivering results for global brands.  Join us to: