An innovative approach to compliance training at global retail giant, Tesco, created by leading elearning company, Sponge, has won a major award.
Learning Leap, which deals with important topics such as competition law and the Groceries Supply Code of Practice (GSCOP), won bronze at the Elearning Awards – the equivalent of the Oscars for the elearning industry.
The ground-breaking campaign was recognised in the category of Best use of e-learning to ensure compliance with external regulations or internal policies.
Sponge created bite-size elearning modules supported by a dynamic leader board and campaign of reminders and refreshers.
The Elearning Awards judges said:
“The highly original visual LMS integration approach give learners a thirst for competition that encourages completion and compliance.”
“A ‘motivational microsite’ encouraged elearning completion by provide a learner journey that makes great use of landing pages, date, email marketing techniques and LMS functionality and, in particular, competition to create a buzz around some solid elearning.
More than 4,000 staff completed Learning Leap successfully in just sixweeks.
Tesco’s Regulatory, Ethics & Compliance Director, David Ward, said:
“I’m delighted the project has received this industry recognition – it is well deserved.”
“Learning Leap has revolutionised compliance training at Tesco, delivering amazing results and feedback from our staff.
Sponge was also named Elearning Development Company of the Year at the Elearning Awards - the highest accolade in the industry.
The awards ceremony took place at the Marriott Hotel, Grosvenor Square in London’s Mayfair on November 6.
Award-winning: (l-r) Awards host, Angela Lamont with Sponge MD Louise Pasterfield, John Callan from Tesco (back), Kate Pasterfield from Sponge, James Walker and David Ward from Tesco.