What the science
Learning occurs when we are motivated to learn, when information builds on what we already know, and when this knowledge is consolidated. We can think of these processes as ‘engage’, ‘build’ and ‘consolidate’.
This learning process takes place in the frontal cortex which, is where we do our conscious thinking and mental processing, all linked to our ‘working memory’. New concepts build on existing ones and we must devise ways to connect what is known and needs to be known in order to provide relevant new information. Learning new information can be effortful, requiring time and attention.
At Sponge, we advocate using techniques to promote knowledge building, such as:
- Working with Subject Matter Experts to distil messages to reduce cognitive load
- Minimising distractions or superfluous material that detract from the message
- Using quizzes and diagnostics to assess current knowledge and tailor content
that delivers results.
Applying evidence-based strategies to learning design improves the efficacy of our solutions leading to better ROI and business results.
Explore our work for examples of the science applied and the results we’ve achieved.